Tim Barr defined Vmax in Mixmag as everything from “sub-Mills minimalism to weird-out abstract experimentalism.” As labels seek to narrow down the scope of musical genre, Vmax strives to expand the boundaries.
The brainchild of recording artist Heath Brunner, Vmax debuted in 1993. Heath Brunner, also known as Silicon, H&S, was introduced to the music industry as a young child. Inspired to make original sounds, Brunner formed Vmax out of Lansing Michigan. Vmax relocated from Lansing to Detroit in 1997. With the move, Brunner found a wealth of experienced mentors. He gained hands-on access to the processes of Detroit-style music from the interior industry, heading up Record Time Distribution and then working for legendary Sound Enterprises and mastering guru Ron Murphy. “Ron Murphy is the cornerstone of Detroit music, in my opinion and I don’t think I’d ever pay to have someone else cut my record,” says DJ Alan Oldham. Not limited by sound scope of a particular genre, Brunner says Vmax is constantly striving to provoke individual emotion in listeners through sonic transmission. Other labels Heath Brunner has done productions for are: KMS, NSC, Frustrated Funk, Frantic Flowers, Remix for Marco Bernardi on Soma, Mass Transit, Sarotonin, and Undersound Recordings.
